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Fiber World

Hyosung Launches An Integrated Brand Campaign For New creora® Sub-Brands And 2016 Activewear Fabric Trends

SEOUL, South Korea — January 17, 2014 — HYOSUNG, currently the largest spandex producer in the world, announced an new brand campaign with new ads and website to promote the newest sub-brands for specialty products in creora® spandex.

The creora® specialty fibers were developed to enhance the fit and performance of fabrics as macro trends for color, compression, shaping, lighter weights continue:

  • creora® Color+ dyeable spandex for deeper darker colors and better colorfastness
  • creora® eco-soft low heat settable spandex for finer, lighter, drapier fabrics
  • creora® Black for increased power without grin through
  • creora® highclo™ super chlorine resistant spandex
The objective of new branding and promotion is to position creora® as the preeminent spandex supplier in the world. Hyosung wants to be recognized for delivering the best quality, consistency, value, innovation, technical and customer service in all spandex applications.

“Hyosung plans to continue to find new ways to serve customers’ needs. We will launch new trends for 2016 and host global workshops to help global customers to develop innovative fabrics for their businesses” said Hyosung’s Spandex Director, President Whang.

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The creora® Fabric Trends for 2016 focus on four main stories:

PROWESS
Pushing boundaries and breaking barriers is crucial in pushing performance to the limit. Sport is an age-old activity but it maintains its momentum through reinvention and no more so than through the extreme and ‘aggro’ sports pursued by adrenalin junkies who relish endurance. In keeping with reinvention, the core inspiration pulls from the past as an industrial approach inspires the fabric construction in this direction.

There is a grungy aspect to this direction with creora® Black solution dyed spandex delivering darker tones. Gruelling and hardcore is the look, but as we know, looks can be deceiving and through the inclusion of innovative yarn combinations, knits and wovens are actually lighter. Masculine, robust and rugged in its approach this is an asexual offering, equality reigns in this hardcore sector.

For training, triathlons and cross fit performance, creora® highclo™ super chlorine resist spandex deliverslasting fit and compression.

CYBER
Futuristic in its offering, interaction is the name of the game as fabrics embrace, protect and enhance, connecting directly with the wearer. Featherweight fabrics are packed full of performance with MIPAN nylon semi dull to brilliant and tri-lobal qualities that gleam. Surfaces are compact, clean and smooth, defying gravity and taking on the casing of a modern robot.

Computer circuit boards feature in prints and inspire jacquard effects. creora® Color+ dyeable spandex enhances the new digital colors by eliminating grin through. Mipan Aqua X or Askin with UV protection and cooling in featherweight whites with opacity delivers on the clean look too. With the rise of social media and immediacy of connection, fabrics in this direction follow suit, fast reacting to the wearer’s demands at all levels.

INSTINCT
Traditional natural & natural touch like cotna polyester fabrics infiltrates this activewear sector. Consumers still demand the inherent touch of natural fibers, especially when worn against the skin, but paramount to this is the fit and function fabrics can deliver. The natural inspiration isn’t just updated on the yarn front; it has to be updated on the color front too! Embrace the nuances of unique natural colors, boosted by creora® Color+ for a vibrant finish combined with an embracing fit.

Soft stretch through to core stability compression features with the inclusion of creora® eco-soft spandex/elastane yarns with new age cellulosics. The natural inspiration automatically triggers sustainability through the textile chain from water and energy saving to recycled yarns without neglecting high levels of performance

Both warp knit and circular knit fabrics deliver on the desired flexibility and fit with waxy surfaces mimicking the protective aspect of fruit skin and the compact aspect of plant and flower stems and stalks through to the smoothness of minerals. Texture also features in more erratic organic form with color playing striations in mélange tone-on-tone effects.

GENERATE
It may be the mind that fuels the determination in sports, but it is the body that is the performance tool. With this in mind, generate is inspired by our very makeup, the intricacy of anatomical structures to the fascination of cells. Body embracing fabrics are fundamental in enhancing the wearers’ performance as well as offering protection from injury. High compression knits feature in this sector benefitting from creora® Power Fit for excellent shaping and compression, with surfaces in both circular and warp knits taking on a semi dull to satin finish through the inclusion of synthetics.

While compact fabrics embrace the body there is also a demand for detail, offered through innovative jacquard structures, digital prints, punch out details through to lasering. Massaging textured warp knits feature with 3D surface effects through to the inclusion of MIPAN FIT Far-infared yarns for increasing the circulation. Clean cut is a key component to this sector, but it is the performance level that fabrics can offer to compliment the structures including quick dry, moisture management, UV protection and cool touch.

Posted Janaury 17, 2014

Source: Hyosung