Premiere Fibers, Rhodia Team To Launch Emana® Yarn In U.S., Canada
Ansonville, N.C.-based man-made fiber and performance yarn producer Premiere Fibers Inc. — a business unit of Bristol, Va.-based Universal Fiber Systems LLC — and polyamide (PA) 6,6 fiber producer Rhodia Fibras, Brazil — a member of the Brussels-based chemical conglomerate Solvay S.A. — have partnered to introduce Emana® PA 6,6 smart yarn in the United States and Canada.
Emana features bioactive crystals that are embedded in the yarn to provide cosmetic and performance benefits including the capability to improve performance during exercise and reduce muscle fatigue, enhance thermoregulation, and reduce the appearance of cellulite and give the skin a youthful, smooth appearance. According to Rhodia, the yarn absorbs infrared radiation from the wearer’s body and re-emits it as a far infrared (FIR) wave that then interacts with the body and promotes stimulation of the circulatory system. It is claimed that a person who wears garments featuring Emana for at least six hours a day over the course of 30 days will realize the cosmetic benefits.
Rhodia reports that Emana technology differs from other technologies offering FIR-related benefits in that the bioactive crystals are permanently embedded in the fiber’s DNA rather than encapsulated in a topical finish or sprayed onto the surface of a fabric.
Rhodia introduced Emana to the South American market about five years ago and to the European market in 2012. The yarn is featured in lingerie, athleticwear and even denim jeans offered by various European and South American brands. Rhodia and Premiere Fibers report their new partnership, with Premiere Fibers producing the fibers, will now enable a complete and integrated solution for the development of Emana-based products for the U.S. and Canadian markets.
“As leaders in sustainable fiber technology, we are extremely pleased to be aligned with Premiere Fibers,” said Renato Boaventura, business director, Rhodia Fibras. “Emana will be commercially available for use by all textile makers, fashion designers and apparel companies in the United States and Canada.”
February 10, 2014