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Achieve Never Before Seen Shade Depths With DICRYLAN® SD From Huntsman Textile Effects

SINGAPORE — November 1, 2013 — Huntsman Textile Effects, a division of Huntsman Corporation and a leading manufacturer of textile dyes and chemicals, launched DICRYLAN® Shade Deepener (SD) to help mills achieve shade depths for blacks and navies which were previously unattainable.

DICRYLAN® SD represents a technological breakthrough in achieving unparalleled color depths on all fibers without any compromise on fastness properties. This is achieved through an innovative approach via the use of light scattering and light polarization.

When light hits small particles such as the DICRYLAN® SD polymer backbone, it is scattered in all directions, resulting in a deeper shade visually as less light is reflected back. This effect is further enhanced by light polarization resulting from the unique orientation of the polymer structure. The polymer units are oriented perpendicularly to each other and the light source. This results in a significant reduction in transmitted light and leads to a significantly deeper and darker shade.

"DICRYLAN® SD is a quantum leap forward in deep dye technology and works on all fibers," said Steve Gray, Global Vice President for Strategic Marketing & Planning, Huntsman Textile Effects. "We have obtained increases in color depth by up to 50% and this is a significant breakthrough which will help our customers achieve much deeper and richer blacks which were previously unattainable."

"DICRYLAN® SD further supports the depths of shades achievable with our flagship range of AVITERA® SE dyes which help to increase production output by over 25% without additional capital investment," said Jay Naidu, Global Marketing Director for Apparel and Home Textiles, Huntsman Textile Effects. "The state-of-the-art color fastness and retention of AVITERA® SE coupled with the unique properties of DICRYLAN® SD make this the perfect partnership in delivering superior value to our customers and underscores Huntsman's commitment to sustainability and continued innovation."

Posted November 4, 2013

Source: Huntsman Textile Effects

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