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Picanol Of America Celebrates New U.S. Headquarters

TW Special Report

Picanol of America Inc. — a wholly owned subsidiary of Picanol Group, Belgium — recently opened its new headquarters at 65 Kitty Hawk Road in Greenville. More than 150 customers and guests attended the official inauguration ceremony and also celebrated Picanol's more than 50 years, presence in America.

The opening of the new headquarters in Greenville represents yet another milestone in Picanol's long history in the United States. The company is focused on sales of Picanol weaving machines and original Picanol spare parts and accessories, as well as machine repair and training services; and reports that there are more than 20,000 Picanol weaving machines installed in the United States.

The opening offered several presentations including Picanol's position in the global weaving machine marketplace, a review of available technologies, a focus presentation on technical fabrics, and tours and demonstrations in the new facility.

"In recent decades, both thanks to and in tandem with our American customers, we have constantly pushed our limits with regard to the performance and versatility of our weaving machines. And it was also due to the confidence and belief of our American customers that Picanol has been able to grow into the world leader that we are today," said Picanol Group Managing Director Luc Tack. "Furthermore, the successes achieved by Picanol in the United States over the past decades have undoubtedly paved the way for our expansion throughout the rest of the world. With our new headquarters in Greenville, we will make sure that we continue to deliver the very best weaving machines and the highest levels of service to our valued U.S. customers."

Following the sale of its Steel Heddle Division in September 2011, Picanol had to establish a new site in Greenville. In June 2012, Picanol of America acquired 18,500 square feet of space at the South Carolina Technology & Aviation Center (SC-TAC) to accommodate expanded sales, machine repair and spare parts operation that will serve its U.S. markets.

Picanol of America currently employs 19 people.

Picanol of America has moved into an 18,500-square-foot facility at the South Carolina Technology & Aviation Center (SC-TAC).

More than 150 customers and guests were welcomed at the new facility's inaugural ceremony.

"We are excited to expand our operations and move to our new facility," said Picanol of America President Cyril Guérin. "The opening of our new headquarters represents another milestone in our long history in the U.S. It is further proof that Picanol of America now more than ever is committed to providing outstanding customer service, the exceptional levels of quality that Picanol is renowned for, and high added value to meet the needs of our U.S. customers."

Picanol of America President Cyril Guérin directed the day's activities.

Industry executives gathered for presentations, demonstrations and tours of the new Picanol facility.

Picanol Group Vice President of Marketing, Sales & Service Johan Verstraete presented "Picanol in the World."

Left to right: Picanol Group Board of Directors Chairman Stefaan Haspeslagh, Picanol Group Managing Director Luc Tack and Picanol of America President Cyril Guérin cut the ribbon on the new facility.

Tours and demonstrations were offered to all attendees.

Picanol's technical staff kept the weaving machines at peak performance during the opening celebration.

Picanol Marketing & Product Manager Lieven Beke presented information on air-jet and rapier weaving machine developments as well as a summary of technical wovens.

Picanol of America Sales Manager Steve Brown introduced the staff of the new facility and discussed spare parts, workshop, training, technical assistance and Burckle reeds available at the new facility.

March 26, 2013