Alvanon Introduces Mexico Standard AlvaForms
"The most obvious benefit to consumers will be better fitting clothes," Gribbin said. "For retailers and brands that means improved sell through, conversion rates, customer satisfaction and brand loyalty. On the manufacturing side, the standard will speed time from design to production and facilitate greater quality control."
The Mexico Standard AlvaForms are based on averages of weight, height and body measurements derived from data gathered during the Size Mexico body scan campaign, which was sponsored by Mexico-based CANAIVE in conjunction with Walmart de Mexico, Paris-based fashion software provider Lectra and CVS Group. The survey included thousands of body scans taken of consumers in 14 cities across Mexico. The Size Mexico campaign is expected to benefit Mexico's apparel industry by reducing merchandise returns and saving the industry $400 million by 2017.
Alvanon is introducing its Mexico Standard AlvaForm Series of fit mannequins this week at ExpoProducción in Mexico City.
According to Gribbin, Mexican apparel manufacturers had been using United States-related and outdated Mexican size specifications. "It was time, with all the other size studies being done around the world, for Mexico to support its clothing and retail industries and, most importantly, end user consumers with accurate sizing data," he said.
February 5, 2013