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Springs Creative, Devan Chemicals Announce Rebranding, Agreement With Latexco

Rock Hill, S.C.-based Springs Creative Products Group LLC's Specialty Products division — a supplier of fabrics and chemicals, including Firegard® flame-barrier fabrics, to the mattress industry — and Devan Chemicals NV, a Belgium-based provider of sustainable surface treatment technologies for home, apparel and technical textiles applications — have announced a rebranding of Devan Chemicals that includes an updated logo and website.

Springs Creative has represented Devan Chemicals in the United States since the two companies formed a strategic partnership in 2010. Devan Chemicals' textile treatment technologies include antimicrobial, shrink-resistant, stain-release, flame-retardant, stretch recovery, moisture-management and thermoregulation, among other technologies.

"Springs Creative commends Devan Chemicals on their new branding concept and looks forward to a continued successful partnership," said Scott Frisch, president, Springs Creative's Specialty Products division. "Devan's corporate commitments mirror Springs Creative's mantra 'What's Next. Now™' in our continued commitment to innovation, the environment and our customers' needs in the industry."

In other company news, Springs Creative and Devan Chemicals have signed an exclusive agreement with Latexco US Holdings — a Lavonia, Ga.-based manufacturer of latex foam components for the bedding industry — for application of Devan Chemical's Thermic™ thermoregulation phase-change materials technology on latex for the North American market. Latexco now will add Thermic to all products made at its Lavonia plant. Previously, application of Thermic to latex was exclusive to production in Europe.

April 2, 2013