Levi's® Debuts Waste<Less™ Denim Collection
The PCR materials include brown, green and clear bottles and black food trays; and will be sorted by color and processed into flake and then into fiber. The fiber will be blended with cotton in yarns that Greensboro, N.C.-based Cone Denim will weave with cotton yarn into fabric for the collection. Levi's notes that the color of the bottles used will provide an undertone to the fabric and a unique finish to the garment.
According to James Curleigh, global president, Levi's brand, the new collection demonstrates the company's commitment to reducing its environmental impact and encouraging others to do the same, while providing products of good quality. "By adding value to waste, we hope to change the way people think about recycling, ultimately incentivizing them to do more of it," he said. "This collection proves that you don't have to sacrifice quality, comfort or style to give an end a new beginning."
October 23, 2012