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Fiber World

DACRON® Memory Fiber Down Alternative Pillows Debut This Summer

WICHITA, Kan. — May 31, 2012 — Consumers have a new choice for comfortable pillows with DACRON® Memory Fiber down alternative fiberfill, a premium polyester fill with memory technology that adjusts to one's preferred sleeping position while providing night after night of silky softness, without the hefty price tag of natural down.  Fieldcrest Luxury Pillows featuring DACRON® Memory Fiber will debut exclusively at Target retail stores and at Target.com in June.

"Down alternatives have been around for years, but this is a pillow with luxurious loft and a comfortable feel that we believe will have great consumer-appeal," said Roberto Fontanillas, global business director for INVISTA's DACRON® Fiberfill business.  "Compared to other super-soft down alternative fiberfills, DACRON® Memory Fiber fiberfill offers a full hand and resilience."

Fieldcrest Luxury Pillows made with DACRON® Memory Fiber down alternative fiberfill will have a 300 thread count cotton sateen stripe cover which is exceptionally soft for the ultimate in comfort and style.  They are hypoallergenic and machine-washable and will retail at less than half the price of most natural down pillows.

Pillows made with DACRON® Memory Fiber down alternative fiberfill carry the DACRON® fiber quality seal on their package.  The DACRON® fiber quality seal is based on a legacy of fiber technologies that have earned people's trust for more than 50 years.  In nationwide consumer surveys, two-thirds of consumers recognize the DACRON® brand - one of the highest ratings over other comparable home textile brands.(1) Sixty percent of home textile shoppers surveyed say they would pay more for bedding products featuring the DACRON® fiberfill quality seal.(1)

(1) 2010 Online blind consumer research with nationally representative panel of U.S. home textiles decision makers. N=1041

Posted on June 19, 2012

Source: Invista

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