DACRON® Memory Fiber Down Alternative Pillows Debut This Summer
"Down alternatives have been around for years, but this is a pillow with luxurious loft and a comfortable feel that we believe will have great consumer-appeal," said Roberto Fontanillas, global business director for INVISTA's DACRON® Fiberfill business. "Compared to other super-soft down alternative fiberfills, DACRON® Memory Fiber fiberfill offers a full hand and resilience."
Fieldcrest Luxury Pillows made with DACRON® Memory Fiber down alternative fiberfill will have a 300 thread count cotton sateen stripe cover which is exceptionally soft for the ultimate in comfort and style. They are hypoallergenic and machine-washable and will retail at less than half the price of most natural down pillows.
Pillows made with DACRON® Memory Fiber down alternative fiberfill carry the DACRON® fiber quality seal on their package. The DACRON® fiber quality seal is based on a legacy of fiber technologies that have earned people's trust for more than 50 years. In nationwide consumer surveys, two-thirds of consumers recognize the DACRON® brand - one of the highest ratings over other comparable home textile brands.(1) Sixty percent of home textile shoppers surveyed say they would pay more for bedding products featuring the DACRON® fiberfill quality seal.(1)
(1) 2010 Online blind consumer research with nationally representative panel of U.S. home textiles decision makers. N=1041
Posted on June 19, 2012