Hanesbrands Inc., Winston-Salem, N.C., is restructuring its global imagewear business, which sells basic apparel to wholesalers in the screen-print market and accounts for 8 percent of the company's sales.

The company will sell the European imagewear division to an affiliate of Smartwares BV, the Netherlands, for some $20 million. Within its U.S. imagewear division, Hanesbrands will discontinue private-label production and exit its Outer Banks brand business, which produces golf, corporate and sportswear apparel. The U.S. imagewear operations will be renamed branded printwear and will focus on Hanes® and Champion® branded products in the United States. 

July/August 2012