Burlington Technologies Inc. — a Burlington, N.C.-based company comprised of yarn dyeing services provider Burlington Manufacturing Services; residential and contract fabrics provider Se7en LLC; elastic nonwoven manufacturer VitaFlex LLC; and diagnostic chips provider Diagnostic Chips LLC — has purchased the assets of Gastonia, N.C.-based Verelli LLC's wall covering division. High-end hotels and other hospitality clients form the core of Verelli's customer base, purchasing custom wall coverings and upholstery fabrics for various hotel, hospital, university and convention center applications. Manufacturers of operable partitions also use Verelli wall coverings in their end-products.

"We have acquired the trade name 'Verelli,' its intellectual properties, pattern and fabric libraries, order backlog and yarn inventories," said Michael Durham, president and CEO, Burlington Technologies. "We plan on supporting this exciting new business and leveraging the success of the Verelli brand."

Verelli's headquarters will be relocated to Burlington Technologies' Gibsonville, N.C., location. Burlington has recruited L. Wright, Verelli's founder, as consultant to aid in the business transition. Other Verelli employees — including sales staff, designers and other staff members — have agreed to join Burlington to ensure the continued success of the brand. In addition, former Verelli employee Brian Shore has been appointed vice president of sales and marketing for Burlington's new division.

Burlington reports that Verelli wall coverings are covered by a five-year warranty; and are flame-retardant, colorfast, ultraviolet-resistant, mold- and mildew-resistant, microbe- and bacteria-resistant, cleanable, and sustainable.

September 13, 2011