FRANKFURT — September 26, 2011 — A service geared to the needs of specialist retailers and interior decorators: for the next Heimtextil (11 to 14 January 2012) Messe Frankfurt is offering a new theme-specific exhibitor directory in the shape of the Coupon Business Finder. The Finder lists exhibitors that offer home and household textiles in small and very small quantities.

The new Coupon Business Finder is deliberately aimed at Heimtextil visitors from the specialist retail trade and the interior decorating business who want to order quantities tailored to their varying needs for a flexible product range. "The new Coupon Business Finder provides an overview of exhibitors whose production facilities enable them to offer even small batch sizes", explains Ulrike Wechsung, Director Heimtextil. Thanks to the new publication, the people responsible for Heimtextil can provide all those interested in coupons with a guide to their trade fair visit, thus making it easier for them to find new suppliers and business partners. The exhibitors' stands listed in the Coupon Business Finder are marked by a logo on the exhibition stand.

ZVR and BTE praise for new service offer
The new service offer for visitors to Heimtextil is very much appreciated by the Central Association of Interior Design & Decorating Societies (Zentralverband Raum und Ausstattung -ZVR): "The new directory is a convenient form of orientation that will be really useful for visitors from the interior decorating business. This service once again underlines the great importance that Heimtextil has for interior decorators", says Henning Cronemeyer, Managing Director of the Central Association of Interior Design & Decorating Societies. Axel Augustin, General Manager of the German Association of the Textile Retail Trade (Bundesverband des Deutschen Textileinzelhandels e.V. - BTE) is also pleased: "Small and medium-sized specialist retailers can only afford to invest the little time they have available at the fair to visit the stands they want to visit. So they are glad of any assistance that will guide them precisely to the exhibitors they are looking for."

Three theme-specific exhibitor directories
The Coupon Business Finder will be issued, for example, to interior decorators in the Heimtextil Insider Lounge and to bed dealers at the Bed'n Excellence welcome counter. It will also be on display at many other locations in the exhibition grounds. Messe Frankfurt will thus publish three theme-specific exhibitor directories for the international trade fair for home and contract textiles: along with the new Coupon Business Finder, there will once again be a Contract Guide for Heimtextil 2012 listing all suppliers of home textiles for the contract business. There will also be an updated edition of the Green Directory for the fair. It provides an overview of companies and their products that stand out because of their high ecological quality or sustainable manufacturing methods. Apart from the above, Messe Frankfurt traditionally publishes a catalogue of all Heimtextil exhibitors with the appropriate labels under the name of each exhibitor. This enables the visitor to identify exhibitors that have an entry in the three theme-specific directories. Visitors can also look for specific exhibitors at www.heimtextil.messefrankfurt.com or in the Mobile App.

Posted on October 4, 2011

Source: Messe Frankfurt