Saint-Gobain Technial Fabrics — a manufacturer of industrial and construction reinforcement fabrics using technologies including laid scrim, weaving, knitting, mat forming, lamination and coating; and a division of the France-based Saint-Gobain Group — has renamed the company Saint-Gobain ADFORS. The name is derived from two roots, with "ad" coming from the word "add"; and "fors" derived from "force" or "reinforcement."

"We look forward to building brand equity with the new name by offering best in class service and excellent product innovation," said Rudi Coetzee, general manager, Saint-Gobain ADFORS America Inc., Grand Island, N.Y. "The new ADFORS name provides us the opportunity to really build a strong brand backed by the globally recognized Saint-Gobain."

June 21, 2011