Naturally Advanced Technologies And Cintas Corporation Enter Into Development Agreement For CRAiLAR Flax Fiber In The Corporate Identity Uniform Market
PORTLAND, Ore. and VANCOUVER, B.C. — June 7, 2011 — Naturally Advanced Technologies Inc. (NAT)
today announced that it has entered into a short-term CRAiLAR® Flax fiber development agreement
with Cintas Corporation beginning June 2011 to support evaluation of processing CRAiLAR flax fiber
in corporate identity uniform programs.
"Cintas is the leading uniform brand in the U.S. and we are looking forward to supporting their manufacturing processes," said Ken Barker, CEO of NAT. "This agreement is further validation that NAT promises a significant impact for global corporations from both a sustainability and performance standpoint. We look forward to showing Cintas how CRAiLAR can perform across its product categories."
Based on previous testing, the companies expect CRAiLAR Flax fiber to deliver increased durability and longevity to the uniform market due to the tensile strength of CRAiLAR. In addition, CRAiLAR's ability to wick moisture should provide users of Cintas uniforms a more comfortable uniform to wear in hot summer months.
Since March, NAT has announced a 10-year purchasing agreement with Hanesbrands, along with development agreements with Georgia-Pacific and Levi's. Hanes represented the first commercialization agreement for its CRAiLAR flax fiber. They anticipate further marketing plans for Hanes to be announced later this year.
Posted on June 7, 2011
Source: PRNewswire
"Cintas is the leading uniform brand in the U.S. and we are looking forward to supporting their manufacturing processes," said Ken Barker, CEO of NAT. "This agreement is further validation that NAT promises a significant impact for global corporations from both a sustainability and performance standpoint. We look forward to showing Cintas how CRAiLAR can perform across its product categories."
Based on previous testing, the companies expect CRAiLAR Flax fiber to deliver increased durability and longevity to the uniform market due to the tensile strength of CRAiLAR. In addition, CRAiLAR's ability to wick moisture should provide users of Cintas uniforms a more comfortable uniform to wear in hot summer months.
Since March, NAT has announced a 10-year purchasing agreement with Hanesbrands, along with development agreements with Georgia-Pacific and Levi's. Hanes represented the first commercialization agreement for its CRAiLAR flax fiber. They anticipate further marketing plans for Hanes to be announced later this year.
Posted on June 7, 2011
Source: PRNewswire
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