Huntsman Textile Effects, Singapore, has realigned its global business model, replacing the Strategic Business Units structure for Apparels and Home Textiles (AHT) and Specialty Textiles (ST) with a simplified structure that purportedly will improve flexibility and response times vis-à-vis market and customer demands.

The company has named Rohit Aggarwal vice president, Strategic Marketing and Planning; and Kent Kvaal vice president, Sales and Technical Resources. Aggarwal, formerly global vice president, AHT, will lead strategic marketing and planning activities including strategic marketing, marketing communications, product management, business development and the Formulation Distribution Center organization. Kvaal, formerly global vice president, ST, will lead commercial and technical service activities related to specialized synthetics, automotive, woven functional fabrics, carpet, wool and nonwovens markets.

November/December 2011