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A&E Participates In Anvil Knitwear's TrackMyT.com Program

Mt. Holly, N.C., Jan. 8, 2010 -- American & Efird (A) announced today its participation in Anvil Knitwear, Inc.'s TrackMyT.com Web site, which chronicles and brings to life the complete journey and environmental impact of a t-shirt, from cotton seed to consumer.  The site, which specifically tracks t-shirts for youth ages 2 to 12, allows users to explore cotton farms, a gin, and spinners, as well as Anvil's textile mill, cut-and-sew plants, and a distribution facility - all by inputting a unique tracking number printed on their very own shirt. The site demonstrates Anvil's commitment to sustainability and clearly reinforces their position as a leader in the sustainable apparel industry.  

To assist Anvil with the cut-and-sew area of the site , A provided video footage, still photography, and step-by-step process narrations of A's thread manufacturing process in Gaston County, N.C.  The video footage and narration will allow users to explore the manufacturing process for sewing thread from yarn spinning, to dyeing, to packaging and shipping.  

A was excited to be presented with the opportunity to participate.  A applauds Anvil's decision to not only meet the new tracking regulation of the federal government's recent Consumer Product Safety Improvement Act, but to turn the process into an educational, fun process which helps teach kids, parents and educators about the ecological impact of their products and how to be more environmentally responsible.   A maintains a long-standing global commitment to Environmental Health, Safety and Social Responsibility in all of its worldwide operations.  This commitment is evidenced by the A Eco-Driven program consisting of Ten Threads of Sustainability which allows A to drive its culture of Innovation, Creation, and Delivery in the area of Sustainability.  

About Anvil Knitwear  
Anvil Knitwear, Inc., a socially and environmentally responsible manufacturer of sportswear and accessories, is a leader in the sustainable apparel industry with its AnvilOrganic®, AnvilRecycledTM and AnvilSustainableTM brands. Anvil's website, TrackMyT.com offers educational information on the making of its youth tees. For more information about Anvil, please visit www.AnvilKnitwear.com and www.Anvilcsr.com.   

About American & Efird  
Headquartered in Mt. Holly, N.C., American  Efird, Inc. is one of the world's leading manufacturers of sewing thread, embroidery yarns, and technical textiles for worldwide industrial and consumer markets.  With 29 manufacturing centers and 68 service centers in 42 countries, A is truly a global supplier.  A maintains a long-standing commitment to Environmental Health  Safety, Sustainability and Social Responsibility in all of its worldwide operations.  Please visit www.amefird.com for more information. 

Press Release Courtesy of American & Efird

Posted on January 8, 2010