The Rupp Report: To Be A Real McCoy
Jürg Rupp, Executive Editor
In tough times, every industry needs people who distinguish themselves with extraordinary courage
and truth. William McCoy was one of these extraordinary people. He became a symbol for showing
quality, courage and faith.
There are as many ways to say "one of a kind," "unique," or the "only one" as there are different languages. The Americans have another expression for something or someone very special: "This is the real McCoy." I wonder if everybody who uses this expression knows what it is all about. Maybe some whisky aficionados know it better.
Trust And Reliability
It goes back many years in history to the time of U.S. prohibition in the late 1920s: As everyone knows, in those days, alcohol was strictly forbidden all over the United States. But, as in every time, there are people more clever than others who find ways to get around obstacles: Captain William McCoy, a smuggler from the United States, imported for the Americans top-quality Scotch whisky through his own supply channel. And by providing quality whisky instead of moonshine, Captain McCoy got a reputation for delivering the right-quality goods, based on trust and reliability, even as a smuggler. He was the real McCoy. Of course, these things happened behind closed doors. But even in the somewhat odd business of smuggling alcohol, the same
prerequisites are needed to have a win-win situation for both parties in the deal.
Now you may say, dear reader, where is the connection with our own industry? It has a lot to do with the behavior of many textile machinery suppliers in the past troubled years. Over the past two to three years, there has often been a feeling that we are living in a textile prohibition. Rarely has good news about quality, reliability and trust appeared in the markets. Instead, only moaning about bad times, dropping markets and turnover has been heard around the world. And, with some exceptions, one could always wonder if the industry has anything to say about new developments. "Not yet" was mostly the answer given during a recent search for good news. So everybody knows the end of the story: a market without faith is condemned to fail; after the glorious year of 2007, the house of cards collapsed.
It's Time To Tell
In good times, it's easy to behave in an open and generous way. But in bad times, every industry needs McCoys who show their courage and faith and know what it takes to be outstanding and to fight problems. And, as the Rupp Report has reported over the fast few months, it's betting better in the industry.
And in view of the most important event next year, ITMA Europe, Textile World invites the entire textile machinery industry to behave in this way. Show your flag — let the industry know about your achievements. Is your brand a real McCoy? Then it's time to tell your story.
The whole team of Textile World , Textiles Panamericanos and Textile World Asia thanks you for your support and feedback. We wish you a happy holiday season and a happy and prosperous New Year.
December 21, 2010