Dansko Announces Healthcare Apparel Line
WEST GROVE, PA -- August 9, 2010 -- Building on its 20 year leadership position in
occupational footwear, Dansko LLC is launching a premium apparel line for healthcare professionals.
Utilizing high performance stretch knit fabrics designed to move with the wearer, Dansko healthcare
apparel is constructed to be extremely soft to the touch and comparable to active sportswear in
styling and performance. Included in the September trade launch will be a range of tops, pants,
jackets and headwear for both men and women in sizes XS to 3X. Initial retail delivery is scheduled
for January 2011.
Leveraging strong brand recognition and very high customer loyalty from its footwear business, Dansko will utilize its existing sales force to offer this new line to select uniform retailers, catalogs and web based businesses.
With more than 2,500 retail partners worldwide, Dansko grew from a single shoe to an internationally recognized brand by consistently delivering on its promise of all-day comfort. This promise has made Dansko the brand of choice among professionals in such industries as healthcare, hospitality, food service and education whose demanding schedules test this promise daily. Dansko will continue this tradition with apparel designed to wear beautifully day in and day out. Every piece in the line features superior wicking properties knitted into them for continuous, long lasting performance and temperature control. The materials are designed to keep their original shape and color over the lifetime of the garment, and are guaranteed not to shrink or fade.
"We are thrilled to make this announcement today," says Dansko CEO and Co-Founder Mandy Cabot. "The healthcare market has been a cornerstone of Dansko's business since we opened our first occupational account seventeen years ago. It was only natural for us to look for ways to build on this success and give our customers even more opportunities to enjoy the Dansko brand. Adding an apparel line that delivers on our promise of all day comfort and long-lasting performance is a natural extension for us."
As when they introduced their footwear 20 years ago, the privately held company saw a need in the market that wasn't being addressed. They turned to Khyton International LLC, a partnership of apparel design, development and sourcing experts. The three principals of Khyton possess over 90 years combined experience with premium spa and active apparel brands.
"Dansko consistently heard from their customers that they needed apparel that could deliver on the same all-day comfort promise as Dansko footwear," says collection designer LeeAnn Stevens. "We started with materials and constructions that aren't currently used in this market then focused on fit. Now people in the healthcare industry have the opportunity to wear the same type of soft, performance grade apparel used by athletes."
Available in a variety of flattering colors and silhouettes, all items utilize technology designed to retain the original attributes of the garment-fit, color, feel- shift after shift, wash after wash.
"The performance aspects are noticeable immediately," says Cabot. "We understand the long days and oftentimes difficult work environments that today's healthcare professionals need to function in, and we know this introduction is going to revolutionize their 'at work' wear experience. These garments will bend, twist and turn with every move, day in and day out. Dansko fans will continue to have our commitment in helping them love their day-only now, from head to toe."
About Dansko
Established in 1990, Dansko LLC is a leader in providing innovative comfort footwear and apparel while standing at the forefront of sustainable and ethical business practices. Dansko is an employee-owned company based in Pennsylvania, operated by its founders, wife and husband team Mandy Cabot and Peter Kjellerup. Dansko shoes, boots, socks and apparel are distributed to over 2,500 premium U.S. and international retail locations.
Over the last 20 years, Dansko <Dansko.com> has grown from a single shoe into a comfort footwear leader, consistently delivering on its promise to help consumers love their day by relieving pressure on their feet, legs and back. This promise has made Dansko the brand of choice among professionals in such industries as healthcare, hospitality, food service and education who test this promise daily.
About Khyton International
Khyton Int'l LLC specializes in apparel design, sourcing, marketing, sales and strategic development for the healthcare apparel industry. The three Principals include LeeAnn Stevens, a lead designer for a major sportswear apparel firm and premium spa brand, Karen Hopkins, a former Director of Marketing Communications for a Fortune 100 company, and William DiRocco a successful managing partner of sportswear firms with extensive experience in channel and business development.
Posted on August 23, 2010
Press Release Courtesy of Dansko
Leveraging strong brand recognition and very high customer loyalty from its footwear business, Dansko will utilize its existing sales force to offer this new line to select uniform retailers, catalogs and web based businesses.
With more than 2,500 retail partners worldwide, Dansko grew from a single shoe to an internationally recognized brand by consistently delivering on its promise of all-day comfort. This promise has made Dansko the brand of choice among professionals in such industries as healthcare, hospitality, food service and education whose demanding schedules test this promise daily. Dansko will continue this tradition with apparel designed to wear beautifully day in and day out. Every piece in the line features superior wicking properties knitted into them for continuous, long lasting performance and temperature control. The materials are designed to keep their original shape and color over the lifetime of the garment, and are guaranteed not to shrink or fade.
"We are thrilled to make this announcement today," says Dansko CEO and Co-Founder Mandy Cabot. "The healthcare market has been a cornerstone of Dansko's business since we opened our first occupational account seventeen years ago. It was only natural for us to look for ways to build on this success and give our customers even more opportunities to enjoy the Dansko brand. Adding an apparel line that delivers on our promise of all day comfort and long-lasting performance is a natural extension for us."
As when they introduced their footwear 20 years ago, the privately held company saw a need in the market that wasn't being addressed. They turned to Khyton International LLC, a partnership of apparel design, development and sourcing experts. The three principals of Khyton possess over 90 years combined experience with premium spa and active apparel brands.
"Dansko consistently heard from their customers that they needed apparel that could deliver on the same all-day comfort promise as Dansko footwear," says collection designer LeeAnn Stevens. "We started with materials and constructions that aren't currently used in this market then focused on fit. Now people in the healthcare industry have the opportunity to wear the same type of soft, performance grade apparel used by athletes."
Available in a variety of flattering colors and silhouettes, all items utilize technology designed to retain the original attributes of the garment-fit, color, feel- shift after shift, wash after wash.
"The performance aspects are noticeable immediately," says Cabot. "We understand the long days and oftentimes difficult work environments that today's healthcare professionals need to function in, and we know this introduction is going to revolutionize their 'at work' wear experience. These garments will bend, twist and turn with every move, day in and day out. Dansko fans will continue to have our commitment in helping them love their day-only now, from head to toe."
About Dansko
Established in 1990, Dansko LLC is a leader in providing innovative comfort footwear and apparel while standing at the forefront of sustainable and ethical business practices. Dansko is an employee-owned company based in Pennsylvania, operated by its founders, wife and husband team Mandy Cabot and Peter Kjellerup. Dansko shoes, boots, socks and apparel are distributed to over 2,500 premium U.S. and international retail locations.
Over the last 20 years, Dansko <Dansko.com> has grown from a single shoe into a comfort footwear leader, consistently delivering on its promise to help consumers love their day by relieving pressure on their feet, legs and back. This promise has made Dansko the brand of choice among professionals in such industries as healthcare, hospitality, food service and education who test this promise daily.
About Khyton International
Khyton Int'l LLC specializes in apparel design, sourcing, marketing, sales and strategic development for the healthcare apparel industry. The three Principals include LeeAnn Stevens, a lead designer for a major sportswear apparel firm and premium spa brand, Karen Hopkins, a former Director of Marketing Communications for a Fortune 100 company, and William DiRocco a successful managing partner of sportswear firms with extensive experience in channel and business development.
Posted on August 23, 2010
Press Release Courtesy of Dansko
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