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Avery Dennison Debuts Anti-Pucker Tape, Introduces Autumn/Winter Designer Trim Line

Pasadena, Calif.-based Avery Dennison, a producer of identification and decorative solutions for a variety of applications, has created a new line of woven and printed branded tapes that offer stretch properties with no puckering on a variety of fabric types. The tapes are suitable for use as waistbands, neck tapes, decorative and accent trim, packaging bands for garments, as well as in non-apparel solutions. The woven tapes can be constructed in up to four colors in damask, satin and reverse satin weaves. Avery Dennison reports the stretch properties are most effective, however, when only two colors are used. The printed tapes are available in a variety of constructions including woven-edge satin, herringbone, microdenier and plain weave; and can be printed in combinations of up to six colors.

Tests conducted by the company show the tapes to be durable through 50 home launderings at 40°C.

"The new stretch tapes are an ideal solution for garment manufacturers and other producing stretch products," said Barbara Weightman, director, product management, woven labels, Avery Dennison. "Regular rigid tapes pucker when fabric recovers after stretching, but the new stretch tapes were designed to eliminate this problem. When sewn into a product, they move easily with the garment and relax back into place without restricting movement."

In other company news, Avery Dennison has released its Designer Trim Collection for Autumn/Winter 2010-11. The Grow collection comprises 31 individual label programs, and is focused on four themes: Austerity; Mystique; Radical; and Atmosphere. Labels in the collection include leather hang tags with pillow effect and metallic details, flock-printed hang tags, halo-free metallic heat transfers and coloring book hang tags for children's wear.

"The collection reflects a straightforward and positive approach that truly complements our customers' fashions for the Autumn/Winter 2010-11 season," said Marc Abeles, creative director, Avery Dennison. "Once again, environmental and sustainability considerations have been at the forefront of our thinking and the collection includes recycled polyesters, organic cotton and environmentally friendly heat transfers."

September 8, 2009

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