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Dynamic Modifiers, LLC Wins R 100 Award For Breakthrough Polymer Replacement Of Flexible PVC

Atlanta, Ga. (Nov. 12, 2009) - This evening, Dynamic Modifiers, LLC will be honored at the 2009 R 100 Awards in Orlando for a new product they have developed that will eventually replace the toxic flexible polyvinyl chloride (PVC) in many applications such as window treatments, floor coverings, wall coverings, bedding, children's bedding and toys, automotive upholstery, medical equipment and much more.

FlexOléTM thermoplastic olefin sustainable polymer is the first price competitive replacement material that meets ALL the technical, functional and aesthetic properties of flexible PVC while eliminating the chemical and toxic gas issues surrounding flexible vinyl. Many companies have proposed alternatives; however, this is the first fully formulated polymer of its kind that delivers that promise.

The second-generation FlexOlé polymers, being introduced to the market now, offer great promise to both manufacturers and consumers:    
° FlexOlé polymers offer ease of processing and the aesthetic look and feel of flexible PVC.    
° 100% phthalates free.  No phthalates are added to make these polymers flexible.    
° It is cradle to cradle recyclable (when child care fabrics or toys made from this polymer are finished being used, these products can be recycled back into the original polymers for use AGAIN in the same toys or fabrics.   
° It does not produce toxic gases during the production process as PVC is prone to do.   
° It is non-toxic and heavy metal free.   
° Durable and washable   
° It offers the highest levels of flame retardant properties.  When burned it contains no detectable levels of halogen gases or excessive smoke.   
° It is made here in the United States. (Many products currently used in these same product applications are produced in foreign countries.)   
° It can be formulated with exceptional levels of UV resistance for outdoor applications.

The R 100 Awards recognize significant research and development innovations across multiple disciplines. The awards are watched closely by individual investors and companies looking to spot breakthrough advances for their respective industries. The award tonight recognizes Dynamic Modifier's first PVC-replacement polymer. The polymer was used to make Phifer, Inc.'s SheerWeave InfinityTM Sustainable Window Treatment Fabrics. Phifer, based in Tuscaloosa, Alabama, unveiled the product to the contract fabrics market at the International Window Coverings Expo trade show on March 26-29, 2008. Contract fabrics applications include floor coverings, wall coverings, upholstery, window treatments and other textile products used in offices, hospitals, cruise ships, hotels and other public places."

Since FlexOlé's introduction in SheerWeave Infinity roller shade fabrics, Phifer has increasingly found customer's prefer flame retardant and UV resistant FlexOlé over PVC," says Mark Edwards, Vice President of Sales and Marketing at Phifer. "FlexOlé polymer in SheerWeave Infinity has become an important part of our business as customers specify SheerWeave Infinity made from FlexOlé as an alternative to PVC roller shades.  Until now, we have not found any polymer comparable to FlexOlé meeting customer requirements for performance attributes and the overall performance of PVC."

Dynamic Modifiers, LLC is an applied materials science company. Howard Bradshaw, the company's 39-year-old founder, was frustrated by the lack of cross-pollination and communication across traditional research and manufacturing platforms. His natural curiosity and experience with Fortune 500 companies such as Amoco Fabrics and Fibers Company, Queen Carpet (Shaw Indsutries), Techmer PM (PolyOne) and 3V Incorporated paved the way for his non-traditional thinking-and a major polymer science applications breakthrough.

"Our customers will have the competitive advantage in every market we serve," says Bradshaw. "Our second generation FlexOlé polymer is the whole ball of wax.  We have risen to the challenge and delivered the first true functionally equivalent, cost effective and sustainable replacement for flexible PVC used in a variety of end use applications.  Many consumers are tired of not having a cost competitive alternative for flexible PVC when it comes to choosing many of the products we all use everyday.  Our R and commercial successes to date demonstrate that we have the answer to the flexible PVC problem and the potential to literally replace billions of dollars of flexible PVC used each year.  We welcome brands who want to partner with us and help grow this opportunity to its fullest potential."

Press Release Courtesy of Dynamic Modifiers and LKM Communications

November 17, 2009