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Avery Dennison And Scanbuy Launch Mobile-Merchandising Solution

Pasadena, Calif.-based Avery Dennison Corp. has teamed with New York City-based Scanbuy Inc. - a provider of mobile barcode solutions that use a camera phone to link physical and digital data - to develop a mobile-merchandising solution based on camera phone technology to enhance customers' in-store shopping activities and increase retailer profitability.

The solution enables Scanbuy's ScanLife™ Client application and ScanLife Code Management Platform to capture 2-D barcodes on Avery Dennison's retail labels, allowing retailers to communicate with consumers while they shop. The solution can be used in various ways, such as giving sales suggestions for accessories or compatible items to the product scanned; offering other items as part of a cross-promotion; or sending electronic coupons for redemption at point-of-sale.

"Our new mobile-merchandising solution will deliver purchasing suggestions, images, special offers and virtually any type of promotional messaging to shoppers as they are in the process of making buying decisions in the store," said Terry Hemmelgarn, vice president, Retail Information Services, Avery Dennison. "The information appears on the screen of a consumer's camera phone, turning the device into a kind of personal sales assistant that provides bottom line benefits to retailers of any size, in virtually every worldwide retail segment and location. These benefits include increased units and dollars per transaction, improved traffic and conversion, and promotion of consumer loyalty."

The mobile-merchandising solution will utilize EZcode™ 2-D barcode technology, which can be produced on existing labels in smaller sizes. ScanLife technology can be used on more than 250 million mobile phones, is compatible with phone models worldwide and supports all major operating systems.

Avery Dennison will market the solution through its global network of service bureaus, ticketing centers and sales offices. The company will launch commercial pilots of the solution later this year with major retailers and apparel manufacturers.

May 19, 2009

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