The Association of the Nonwoven Fabrics Industry (INDA), Cary, N.C., has named five finalists for
the 2009 World of Wipes (WOW) Innovation Award. The award recognizes innovative technology within
the entire wipe value chain, including raw materials and ingredients, roll goods, machinery,
packaging and finished products.
Each finalist will give a short presentation to attendees at the WOW International Conference
to be held June 22-24, 2009, in Atlanta. Attendees will vote for the winner, and the award will be
presented during a session on the final morning of WOW.
Nonwovens Markets, a twice-monthly newsletter covering worldwide developments in the
nonwovens industry, will sponsor the WOW award this year.
The five finalists, selected from products the industry nominated earlier this year, are as
follows:
• Clorox Green Works Natural Biodegradable Cleaning Wipes, developed by The
Clorox Co., Oakland, Calif.: eco-friendly wipes comprised of 100-percent cellulose fibers and
derived from renewable farm-grown trees;
• Evolon Exfolia Beauty Cloths, developed by Germany-based Freudenberg
Nonwovens and Boise, Idaho-based Beauty Cloth International and presented by Port Washington,
Wis.-based Kleen Test Products Corp.: exfoliating facial wipes comprised of Freudenberg’s Evolon
fabric, which contains fibers that remove dead cells and impurities without using acids, chemicals,
crystals or machines;
• PGI Spinlace Nonwoven Fabric, developed by Charlotte-based Polymer Group
Inc. (PGI) using its Spinlace process, which provides added strength, absorbency, texturing and
other performance characteristics that enhance the wipes’ cleaning;
• Prime Label & Screen Rigid Lens II Resealable Flat Pack, featuring a
thick, resealable closure that allows a high stack count of wipes, uses less material and is less
bulky compared to molded fitments, has a new hinge design that stays open, is more rigid than Peel
‘n Reseal and is more efficiently applied to flow wrap; and
• Racine, Wis.-based S.C. Johnson’s Windex Outdoor All-in-One Cleaner,
which features Windex’s Special Sheeting Action Formula wipes that prevent streaks and spotting,
enabling users to clean 20 windows with a single pad and reach up to 11 feet to safely clean
outside windows without using a ladder, according to the company.
“Each year the WOW Innovation Award recognizes the ‘best of the best’ of new products and
technologies in the wipes business and the recipient will be chosen by the people who know these
products best – attendees at WOW,” said Rory Holmes, president, INDA. “These are certainly five
deserving products from different aspects of the wipes business and they represent some of the
finest work being done in our industry in 2009.”
June 2, 2009
