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Thorlo Introduces Thor-wick™ Recycled Yarn

Statesville, N.C.-based Thorlo Inc. -- manufacturer of Thorlos® performance activity-specific socks -- has redesigned its snow sock collection to feature its new, patented THOR•WICK™ yarn made from 100-percent recycled polyethylene terephthalate (PET) bottles. According to Thorlo, the yarn offers environmental benefits including reduced waste sent to landfills as well as reduced energy and carbon dioxide emissions during production. All snow socks comprise at least 50 percent Thor-wick yarn by weight.

According to Thorlo's Director of Marketing, Jeff Lawson, the keys to protecting the foot for skiing and snowboarding are to keep the foot warm and dry, as well as to shield the pressure points and shear zones. Snow products feature a protective engineered padding knitted into the sock to protect the shin area of the leg as well as the ball and heel of the foot. "The second line of protection comes from our new Thor-wick yarn which has excellent wicking properties to keep the foot dry," Lawson added.

The new snow collection includes four products for skiing, one for snowboarding and an all-purpose snow product for children.

December 22, 2009

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