Haggar® And World Cross Culture Sign Exclusive Outerwear License Agreement
Dallas, Dec. 14, 2009 - Haggar Clothing Co., makers of Haggar branded casual and dress apparel for
men, announces a new license agreement granting World Cross Culture the ability to exclusively
manufacture and market outerwear under the Haggar brand in North America. The agreement continues
the Haggar strategy of brand leadership in men's dress and casual product categories with one of
the most recognized men's brands in the U.S.
"The Haggar brand continues to demonstrate remarkable strength in a difficult economic environment. Consumers are finding the right mix of style and value in an iconic brand a compelling reason to choose Haggar product. The addition of Haggar outerwear in a collection representing a unique and complete selection will be warmly received," said Jon Ragsdale, SVP of Marketing and Merchandising for Haggar. "World Cross Culture brings tremendous industry experience and creativity to a category positioned to extend the success of the brand with trend right performance product."
The initial Haggar Outerwear offering will include product across several fabric classifications. These categories include strong selling fabrics such as Aqua Tech, Soft Shell, Wool, Microfiber and Washed Canvas. Also included are items in PU, Leather and Down. The collection is available for review immediately. Haggar Top Coats and Rainwear will be available for review during the January market.
"We are very excited about the outerwear opportunity represented by the iconic Haggar brand," said Frank Spadaro, President of World Cross Culture. "The brand is a great platform for our best product development across various fabrics and performance enhancements. The line represents a diverse product collection with the style and performance that will not disappoint the discriminating consumer who expects nothing less than the best from Haggar."
About World Cross Culture
World Cross Culture was established in 1999 as an Importer/Manufacturer of Outerwear for Men, Women and Children. Currently they manufacture Private Label and Branded outerwear for a variety of Importers. Haggar Outerwear will be headquartered at 202 West 40th Street, Suite 301, New York, NY 10018.
Since its beginnings in Dallas, Texas in 1926, the Haggar Clothing Company has grown from a simple manufacturer of men's fine apparel into one of the most recognized brands in the market, with Haggar casual pants, dress pants and suit separates and an extensive licensing program offering head-to-toe clothing options for style-conscious men of all ages and professions.
Press release courtesy of Haggar Clothing Co.
Posted on December 29, 2009