A Few Positive Signs
Robert S. Reichard, Economics Editor
Apparel Follows Suit
Adding to the current somewhat rosier picture is the brightening outlook for downstream apparel -- as consumers' purchases in October (the latest available month) ran 3.4 percent above a year earlier. And that estimate is confirmed by the very same 3.4-percent increase being reported by MasterCard Spending Plus, which tracks spending by credit cards, checks and cash. Point to keep in mind: This marks the first apparel-buying advance in some 14 months -- an increase that, in turn, seems to be sparking a pickup in garment maker bookings. According to the Institute for Supply Management, a group reflecting the grass roots reports of the nation's top purchasing managers, for example, domestic apparel producers' new orders and backlogs have now jumped back into the plus column. Also on an upbeat note: Economists are becoming considerably more optimistic about purchases of clothing and other consumer goods over the current holiday season -- with many upgrading their predictions from a previous "iffy" to something suggesting a small gain. Analysts at Standard & Poor's Equity Research perhaps best sum it all up -- noting that "consumers appear to be shopping again for apparel and home furnishings."
Inventory Paring Also Helps
Additional industry stimulus could also come from today's relatively trim mill inventory positions. At last report, stocks at the basic mill level were put at only the equivalent of a 1.33-months' supply. That's well under the 1.54 level of December 2008. A similar but smaller inventory reduction is noted for the more highly fabricated mill product sector, where the inventory/sales ratio dropped from 1.66 to about 1.55 over the same period. Other things being equal, these reductions suggest that any increase in new orders will be increasingly filled from new production rather than from merchandise already on the shelves. Nor do all of the above factors exhaust the list of encouraging industry signs for upcoming 2010. Another key one is the improving macroeconomic climate -- with growth over the second half 2009 now estimated at near 3 percent -- about double the projection made only a few months ago. If nothing else, rising gross domestic product is bound to put a bit more money into consumer pockets for new apparel and home furnishing purchases.
Prices Hold Firm
The fact that mill prices have been relatively steady can also be regarded as a good omen. Uncle Sam's latest round of price reports provide the details. Tags for both basic textiles and more highly fabricated products, for example, are being clocked in at pretty much the same levels prevailing a year ago when the recession first hit. And the picture is much the same for some key individual subsectors like greige goods and finished fabrics. Moreover, zero in on some of the industry's more highly fabricated areas, such as home furnishings and carpets, and quotes are actually running somewhat higher than a year ago. Bottom line: Lower demand has not really eroded prices. And the same seems to be true in the apparel sector -- at least as far as overall price averages are concerned. Again citing government indexes, the apparel price yardstick at last report was running about 1 percent above year-ago levels. All this is in sharp contrast to many other consumer products -- especially electronics and autos, which have experienced declines of 10 percent or even more. More important, there is little to suggest this textile/apparel firmness won't continue -- particularly now that demand seems to be bottoming out. Indeed, while Textile World is still in the process of preparing projections for next year, preliminary evidence suggests that some spotty price advances will become increasingly likely over the next six to 12 months.
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