The Rupp Report: Communication Saves Money
Jürg Rupp, Executive Editor
The US Open came to an end last Sunday. The US Open is one of the four Grand Slam tennis
tournaments. But this is only half the truth. It could not come to an end yet, namely because
another hurricane stopped the tournament. The final took place 24 hours later. So, probably, many
ticket holders for the final were not be able to attend — they had to go to work on Monday, instead
of seeing a dream final.
In the middle of the second semifinal, the players left the court because it started to rain. This is actually quite normal for an outdoor sports event, which does not take place in halls. In the end, outdoor sports are still dependent on the weather. However, since television networks have more power than ever, they already dictate when and where a sports event will be broadcast. Probably another event is on the schedule for the next day, which in fact was the case for the US Open. Of course, the TV networks are the most important tool to transport the message “ US Open” to the world. So a lot of problems and logistics must be settled. You don’t believe me? Check it out.
It Is Expensive
Now, one can read in the newspapers that the organizer of the tournament, the US Tennis Association (USTA), wants to build a roof — “within the next years” because this seems to be very difficult and also very expensive. The USTA calculates expenditures of about $100 million. I’m sure, dear reader, you know, what’s coming now? Yes, of course, the use of technical textiles would reduce expenditures and construction time substantially. But, very probably, these people think only in tons of concrete, too.
But how should they know? They probably have no idea about a roof membrane construction that can be pulled with ropes over a slim and lightweight steel skeleton — as is already in use in many stadiums, primarily in Western Europe, where slowly but steadily one has recognized the advantages of technical textiles. Constructions applying textiles are some of the oldest architectonic forms in human history. Today, because of their outstanding economic and ecological advantages, textile constructions are an indispensable element of modern architecture.
The physical principles in the development of textile fabrics follow the same physical principles contained in the formation of soap bubbles or the human skin with regard to minimum energy conditions between their own weight and external forces such as wind and snow; as well as the lowest possible tension, expansion and resulting membrane curvature. For this reason, the design of textile roofing represents a very large and special challenge to engineers, and as a consequence, membrane constructions still represent an innovative possibility in modern architecture.
Get The Right People Together
It takes many different parties to build a roof with a modern membrane construction for a sports stadium. Just to name a few, there are the fiber and yarn producers, weaver, finisher, maker-up, contractor, and, of course, the owner of the stadium. So the job is to bring these people together. A successful job can only be done if the owner and the architect know that a membrane and not concrete is the ideal material for the roof covering. The challenge is to inform all participating parties of the possibilities of technical textiles.
Tell It Like It Is
The technology and technique of producing fibers, yarns, and woven and knitted fabrics, as well as their further processing into technical textiles, have to be communicated. The biggest hindrance to technical textiles communication in all production stages is the enormous variety of application fields. It is particularly important in the technical textiles sector, therefore, to communicate downstream from the end product and not from the machinery side.
Also here, you need the right tools to get information and to communicate with the industry. How does the stadium proprietor or his general contractor know that you are just the right partner or maker-up? Correct, you have to build up a market image through competence, and become a credible supplier, and take your product literally to the market. Textile Industries Media Group ’s magazines are just one tool to get information for these promising textile applications. Another tool is to check out our website www.TextileWorld.com. You will find a lot of information about nonwovens and technical textiles. More and more, traditional textile manufacturers are producing tailor-made fabrics for industrial applications. Referring to our latest data, more than 22,000 people per month on average are clicking on this website to get the latest information about technical textiles.
September 9, 2008