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The Rupp Report: Home Textiles - Cornerstone Of The Industry

Every January, Frankfurt am Main is the global center for home textiles. The next Heimtextil, the world’s largest international trade fair for home and contract textiles will take place January 14-17, 2009. “Connecting World is the motto of this leading international event. With around 2,800 exhibitors from all parts of the world and 85,000 trade visitors from 124 countries attending in 2008, Heimtextil reflects the entire home and contract textiles market.

Global Audience
Fifty-seven percent of exhibitors at Heimtextil in Frankfurt come from Europe. The top exhibiting countries include Germany, India, China, Turkey and Pakistan. Sixty-four percent of visitors come from outside Germany and are led by Italy, Great Britain, Spain, Greece, China, the United States, Turkey and France.

By experience, one can say that show organizer Messe Frankfurt GmbH is always putting a lot of emphasis on copying. An information and legal service during Heimtextil will assist exhibitors in protecting the product copyrights and trademarks. Heimtextil offers a free initial legal consultation, an information stand staffed by experts from its partner organizations and a strict ban on photography and enforcement by security staff.

Marrakesh — Partner City 2009
Marrakesh, a UNESCO World Heritage Site, is partner city for 2009. Morocco’s second-largest city is one of the fastest growing places in the Arab world. The color spectrum of the city plays with four traditional colors: the blue of the sky, the white of snow-capped mountain peaks, the green of palm trees and the earthy red of its medieval fortifications.

Changing Times
According to information given at a recent press conference, the event reflects a textile industry that has entered into a period of tremendous and rapid change:

•    migration of the primary production facilities from Central Europe and America to Eastern and Southeastern Europe and Asia;
•    globalization of the production and goods flows and their logistics;
•    automation of production techniques;
•    internationalization of marketing;
•    emergence and growth of new consumer markets including China and India; and
•    new fields of activity such as contract furnishing - new challenges to meet the demands of sustainability in ecology, economy and social responsibility.

Diversified Markets
Regions such as Turkey, China, India and Pakistan produce a complete range of ready-made household textiles and roll goods at all quality levels and in a broad range of patterns and designs. Emerging production markets include Vietnam and Thailand. China and India are said to be growing in importance as sales markets with untapped consumer potential for both mass-produced goods and premium brands.

Heimtextil Trends For 2009-10
With a total of six new trend predictions, the Heimtextil Trends illustrate the direction to be taken by colors and materials over the next 18 months and, according to the experts, the motto is “Expect the Unexpected.” The Heimtextil Trend 2009-10 book, “Expect the Unexpected,” will appear for the first time in magazine format. Collages, illustrations and photographs of furnishing sets, designs and fabrics visualize and explain the trend forecast with design-related themes highlighted for the first time.

Sustainability And Eco-Textile Labeling

The concept of a company’s sustainability in terms of the environment, the economy and social compliance has moved from its earlier theoretical and political advocacy stages into actual business practice. Heimtextil will address this issue by providing information: Lectures will feature speakers representing industry, research and trade. The recently published Eco-Textile Labeling Guide, an up-to-date directory of certificates of environmental awareness and sustainability in the textiles industry, provides comprehensive information and assessments of approximately 30 environmental certificates from various international regions and textile industry sectors.

Growing Contract Business

Approximately 16 percent of buyers at Heimtextil are shopping for contract business products. The contract business has proved to be a future-oriented and rapidly expanding market for the textile industry. Heimtextil has taken account of this development in recent years with the Contract Creations section. Contract Creations logos will be used increasingly at exhibitors’ stands to promote the presence of textile manufacturers serving hotel, hospital, office and conference markets. To facilitate making contacts and scheduling appointments at Heimtextil 2009, a record 350 contract textiles suppliers have registered to be listed in the printed Contract Guide and online at www.contact-contract.com.

November 18, 2008

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