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November/December 2008

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Universal Fibers Opens Chinese Production Facility, Launches EarthSmart TechnologySM

Universal Fibers Inc., a Bristol, Va.-based manufacturer of solution-dyed man-made-fiber carpet yarn, has opened a new manufacturing facility in Taicang City, China. Taicang Universal Fibers Co. Ltd. will manufacture products for emerging automotive and commercial flooring markets in the Asia Pacific region and Australia, and is Universal Fibers' second manufacturing site in Asia, the other being located in Thailand.

"We have concentrated on our core competencies," said Mike Turner, newly appointed general manager, Asia. "What we have been able to do to fuel our sales growth and international expansion into Asia is compress our supply chain. We offer customers a better service proposition by getting closer to the customers."

Turner; Kevin Gay, director of Asia business development; and Roger Seow, director of sales for Asia Pacific, will be responsible for expanding the company's presence in emerging markets. Simon Xu has been named technical sales engineer, China.

"Our strengths are innovation, commitment to stewardship and high-quality specialty products," said Bentley Park, president, Universal Fibers. "Our growth in the automotive flooring and commercial carpet business can be attributed to the customer embracing our process, which provides products of greater uniformity and quality." He added that the demand for high-quality products has grown substantially in Asian automotive and carpet markets.

In other news, Universal Fibers has launched EarthSmart TechnologySM as a way to define the company's focus on environmental stewardship. According to the company, the concept covers production processes and equipment, waste reduction and conservation, and recycled and recyclable products including the first post-consumer recycled nylon 6,6 carpet fiber in the market (See "Universal Fibers, InterfaceFLOR Team To Recycle Nylon 6,6,"  July/August 2007, www.TextileWorld.com); as well as a corporate culture that supports environmental and social concerns.

"It's about stewardship through innovation," Park said. "It's our technology that really sets us apart from the competition. One of our first nylon 6,6 fiber products under EarthSmart Technology has appropriately been named Refresh Fiber™."

March 11, 2008

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