Cotton Incorporated Introduces Natural™ Trademark

Cary, N.C.-based Cotton Incorporated’s newest Seal of Cotton trademark, which includes the word “ Natural,” will soon be found on the packaging of 100-percent cotton articles from companies offering a range of products from apparel and infants’ products to bedding and home fashions to art papers to personal-care swabs and pads. The new Natural™ trademark is intended as a reminder to consumers that in the current eco-conscious environment, cotton is a natural fiber; and also points to 25 years of environmental improvements in cotton cultivation.

“The US cotton industry has made tremendous gains in being a cleaner and greener crop: pesticide use has been cut in half and the use of irrigated water has been reduced nearly that much,” said J. Berrye Worsham, president and CEO, Cotton Incorporated. “At the same time, yields have increased on virtually the same acreage.”

To date, fourteen brands have lined up to use the Natural brand, according to a Cotton Incorporated spokesperson.

March/April 2008