Stanwood, Wash.-based Roonwear®, a manufacturer of technical wear for infants and toddlers, is introducing its new Mountain to C line of clothing for spring 2009. The line features more than 15 newly designed styles for infants and children up to size 5T, with retail prices ranging from $24 to $40. Each piece features Wilmington, Del.-based Optimer Performance Fibers’ Dri-release® fabric with Freshguard®, a blend of man-made and natural fibers that repels water and wards off odor.

Roonwear also has partnered with Greensboro, N.C.-based Buzz Off Insect Shield LLC to create its new Roonbug line of insect-repellent apparel. The line, which also uses Dri-release fabrics, provides odorless insect protection, and according to the company, endures 70 launderings. Insect Shield® technology is safe for infants, children, and pregnant or nursing women, according to Buzz Off Insect Shield. The Roonbug clothing retails between $32 and $54.

Roonwear will launch both the Mountain to C and Roonbug lines at the Outdoor Retailer Summer Market in Salt Lake City next month and on the ABC Kids Expo in Las Vegas in September.

July 15, 2008