ADVANSA Enters US Market

The Netherlands-based ADVANSA — a polyester fiber and filament manufacturer with production operations in Germany and Turkey and a research and development facility in Turkey — will debut its products in the US market at Outdoor Retailer Summer Market in Salt Lake City next month. The company, which caters to the apparel, home and technical textiles sectors, will be offering thermoregulation products for performance sports apparel and footwear at the show.

“The US market is a new frontier for ADVANSA,” said Gerard Illeras, the company’s active sports wear market manager. “As our scientists develop meaningful and innovative new polyester technologies, we will respond to the many requests we’ve received to launch them globally — not only in our current European, Middle Eastern and African markets, but also in the United States as well as Asia.”

ADVANSA will maintain sales offices in New York City and Dallas, and a marketing office in Charlotte. The company — originally a joint venture between Wilmington, Del.-based DuPont and Turkey-based Haci Omer Sabanci Holdings AS, and operating under the name DuPontSA — assumed its current form when DuPont transferred its interest to Sabanci in 2004 and was renamed ADVANSA in March 2005. The company offers partially oriented and textured polyester staple fiber and filament yarn under its own brands, which it will introduce in the United States, as well as under licensed brands including Coolmax®, Dacron®, Thermolite® and other DuPont brands to which it has exclusive rights in Europe, the Middle East and Africa. It also produces polyester intermediates and polymer solutions.

July 8, 2008