La Griffe, Optaglio To Strengthen Brand Security

Tunisia-based garment label manufacturer La Griffe Internationale S.A. has partnered with England-based hologram producer Optaglio Ltd. in order to provide brand authentication solutions and eliminate brand counterfeiting.

La Griffe hangtags and garment labels — like those it provides to brands such as Gap and Adidas — will now incorporate Optaglio’s high-resolution Multimatrix® holograms, which use an open verification methodology, and contain inspector-oriented hidden features and forensic features identifiable only with specialty equipment in laboratory environments.

“This is an exciting collaboration for us,” said Slaheddine Ktari, general manager, La Griffe Internationale. “With Optaglio’s unique technology, we can provide owners of signature brands an unprecedented level of confidence that counterfeit product will not erode brand stature.”

January 22, 2008