London Luxury  LLC, a New Rochelle, N.Y.-based home textiles manufacturer, has signed an exclusive licensing agreement with Israel-based Cupron Inc., developer of technology that permanently binds copper to textile fibers. Under the agreement, London Luxury will produce a line of Cupron-branded copper-infused bed and bath textiles designed to provide cosmetic benefits and promote healthier-looking skin.

“Copper found in the body is an essential nutrient for the skin,” said Dr. Gadi Borkow, chief medical scientist, Cupron. “Scientific testing has demonstrated a dramatically significant reduction of the appearance of facial wrinkles, crows feet, fine lines, and improvements in overall appearance of facial skin when sleeping on Cupron every night for four weeks.”

According to London Luxury, the embedded copper will never wash out of the product, providing not only cosmetic benefits, but also inherent antimicrobial properties. The company will create a collection of top-quality sheets and pillow cases, along with pillows, pillow protectors, comforters and blankets, bath and beach towels, bath rugs, robes and slippers.

“London Luxury is Cupron’s exclusive partner in the home category because they are the clear industry leader in beneficial bedding,” said Jeff Gabbay, CEO, Cupron. “Time and time again, they have proven that they can successfully manufacture, distribute and market products that are of the highest and most luxurious quality while still providing important benefits to consumers.”

April 15, 2008