World Fashion Exchange Inc. (WFX), Princeton, N.J., a developer of online solutions for the apparel industry, has released Smart E-mail, a service enabling WFX On-Demand customers to interact with their trading partners worldwide in real time through the company’s Web PDM (product data management) and Web PLM (product lifecycle management) On-Demand programs without buying additional program licenses.

Users may send and receive requests for quotes, samples and approvals via personal e-mails containing style details. Partners’ responses are logged with the style in question in the user’s WFX program.

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September/October 2007