Cotton Incorporated, Cary, N.C., and Cotton Council International, Washington, recently sponsored the Cotton Incorporated Global Denim Event 2007 at the Regent Shanghai hotel in Shanghai. More than 200 guests, including textile company and denim brand representatives from companies in the United States, South America, China, Germany and Italy, attended the event.

“Cotton Incorporated has been hosting international cotton denim events since the mid-1980s,” said J. Berrye Worsham, president and CEO, Cotton Incorporated. “This year, Cotton Incorporated has partnered with Cotton Council International to create this important global event. By expanding this event internationally, we recognize the ever-changing and expanding landscape of textile partners.”

Xu Wenying, president, China Cotton Textile Association, and Dr. Li Yi, a professor at Hong Kong Polytechnic University, kicked off the event with a discussion titled “Expanding Your Denim Business,” in which other members of the denim textile and apparel industries shared their views on the development of the denim market. Additional presentation topics included insights into key denim markets around the world, denim innovations, sustainability strategies related to denim’s environmental footprint and global market perspectives.

The World of Denim exhibition presented denim innovations and technologies including Cotton Incorporated’s Storm Denim™ — a technology that combines wind-resistance and water repellency with cotton’s breathability — and Stay True Cotton™ — a technology that helps indigo-tinted and dyed denim retain its original color longer.

December 4, 2007