Supima® Commissions
APDN To Conduct Feasibility Study
Supima, the Phoenix-based marketing
organization supporting American Pima cotton growers, has commissioned Applied DNA Sciences Inc.
(APDN), Stony Brook, N.Y., to conduct a $250,000 feasibility study in order to develop
authentication processes to verify the content of Supima cotton in branded home fashion and apparel
products.
“Supima® cotton is the finest-quality cotton produced in the world, an invaluable status that can only be protected if the consumer can be assured that top-quality fiber is being used in Supima-branded products,” said Buxton Midyette, vice president, marketing and promotions, Supima.
“Having access to DNA-based identification technology would ensure continuity in the cotton fiber identity and protect textiles and garments from counterfeiting and fraud,” said James A. Hayward, CEO, APDN.
APDN hopes to complete the study in six months, and then to offer established authentication services to Supima members for a fee.
July/August 2007
“Supima® cotton is the finest-quality cotton produced in the world, an invaluable status that can only be protected if the consumer can be assured that top-quality fiber is being used in Supima-branded products,” said Buxton Midyette, vice president, marketing and promotions, Supima.
“Having access to DNA-based identification technology would ensure continuity in the cotton fiber identity and protect textiles and garments from counterfeiting and fraud,” said James A. Hayward, CEO, APDN.
APDN hopes to complete the study in six months, and then to offer established authentication services to Supima members for a fee.
July/August 2007
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