Pooghe Laundry Selects
SmartSilver™ For Underwear

Milwaukee-based Pooghe Laundry, a manufacturer of casual cotton apparel, has selected State College, Pa.-based NanoHorizons™ Inc.’s SmartSilver™ anti-odor/antimicrobial nanotechnology for incorporation into its new line of casual cotton underwear. SmartSilver is integrated into natural and man-made fibers and fabrics to provide these properties without affecting comfort and hand.

"SmartSilver’s powerful antimicrobial performance simply makes Pooghe Laundry clothing more comfortable," said Steve Monte, president and CEO, Pooghe Laundry. "SmartSilver adds really cool technology to a really hot line of new clothing."