Will New Trends Help Lift The Market?
By Jim Phillips, Contributing Editor
For the sake of continuity, it pleases me to be asked to rejoin TW and be the shepherd of this column. I will endeavor to capably fill Alfred’s rather large shoes and maintain the standards set by Al and his predecessors James Lemons, Clarence Rogers and Karl Rudy.
As TW readers know all too well, the past few decades have seen market conditions and regulations emerge that have put US textiles at a competitive disadvantage with much of the rest of the world. The focus today is on innovation and specialty products — on finding that particular niche that a company can fill better, faster, and more efficiently than anyone else.
In the future, Yarn Market will begin to look at some of the new things spinners are doing not only to remain competitive in a difficult world market, but also to pave the way for new avenues of growth, product development and customer acquisition. In addition, of course, this column will continue to report on things — such as news and rumor within the traditional spinning industry, yarn prices and trends, operating conditions and scheduling—- that have made this one of TW ’s most popular columns.
As for new trends sweeping the industry, one of note is the current focus by retailers on “ value added.” According to one noted ring spinner, apparel retailers are constantly searching for that value-added attachment. “The more popular approaches have been performance fabrics, and even more recently, the ‘green concept.’” “Green,” of course, is the consumer craze today and refers to yarn manufactured from organic cotton and recyclable fibers.
Interestingly enough, this green manufacturing is not anything new to the industry. As is often the case, product development sometimes runs well ahead of consumer preferences. Almost 15 years ago, Martin Color-Fi introduced a product called NatureTex®, a line of post-consumer recycled polypropylene fibers targeted for automotive, marine and recreational vehicle carpet. At the same time, Wellman Industries had a similar product on the market.
Today, however, a more environmentally conscious consumer not only is more receptive to these types of innovations, but also is demanding them.
And while the manufacturing of organic products may provide an opportunity for some, for others, it’s like chasing the rainbow and looking for the pot of gold at the end.
“Manufacturing organic products may be great for a company like Parkdale that has the resources to do it,” said one specialty ring spinner of heavy-count cotton. “But for a small company like us, it may not be feasible. We’ve had a few inquiries from some of our customers, but we’ve stayed away from it. We just can’t justify the cost. If you stay with US-certified organic, which is what the customer wants, it can be very expensive.”
The same spinner points to studies recently released into the market that indicate a green certification is more hype than benefit. “It’s not like the ’60s,” he said. “Cotton is no longer the chemical-saturated commodity it used to be.”
Regardless of what value-added products are currently in demand, spinners are still not happy with the state of the market so far this year. “I still sense a softness in the market,” said one spinner. “When business is good, we run six days, eight hours a day. In normal business times, we run five days, eight hours a day. Right now, we’re running just under a full five-day schedule. We haven’t seen the sixth day in quite a while.”
Said another: “Our business has not reflected the demand that we expected, based upon the same period last year. There have been brief periods during the first quarter that yielded positive signs; however, there has been no sustained market enthusiasm.”
As for what the future holds, it’s a mixed bag. “Right now, I have to say I see a few more negatives than positives in the market,” said the specialty ring spinner. “I’ve been hitting the road — down to Mexico, for example — trying to make some things happen. But I haven’t found anything that makes me smile. My biggest problem is that I have a dwindling customer base. The companies I have traditionally sold to — they’re almost all gone.”
Another spinning executive, however, expressed guarded optimism: “Based upon a high level of development and samples, as well as customer expectations, we remain optimistic that the delayed business development this quarter will offer opportunity for improved order backlog into the third quarter.”
As far as prices are concerned, things seem to be pretty much status quo at the moment. “ Everything is pretty much stable right now,” said one Georgia spinner. “Our costs are pretty much stable. Our suppliers are pretty stable. Because of market conditions, we don’t give raises anymore. The only thing that is really hurting us is the cost of power — it’s gone sky high.”
With the market still somewhat flat, it’s safe to say the next quarter will be one in which many spinners will continue to mark time and position themselves for what they hope will be increased business activity in the last half of the year. Regardless of market conditions, as evidenced by the current clamoring by retailers for organic products, there are still opportunities out there for the aggressive and innovative spinner to make some noise.
April 10, 2007