VF Acquires North Face® Business In China
“The North Face brand continues to be one of VF’s premier growth vehicles,” said Karl Heinz Salzburger, president, Europe, Middle East, Africa (EMEA) and Asia. “This move will allow us to directly control the brand’s destiny in this dynamic and fast-growing market.”
VF’s The North Face/Asia Pacific business segment will oversee the brand’s expansion in China. It will maintain sales offices in Beijing – where it has one freestanding retail store, as well as in Guangzhou and Shanghai.
April 17, 2007