Everlast Worldwide Inc., manufacturer, marketer and licensor of sporting goods and apparel under
the Everlast brand name, today announced that it entered into an extensive licensing agreement with
Globus Trading Group GmbH, based in Nuremberg, Germany. Under the terms of the agreement, the
following products will be introduced: men’s and women’s underwear in all of Europe except the
U.K., Republic of Ireland, Italy and Turkey; men’s and women’s socks in all countries with the
exception of Italy and Turkey; boxing equipment, handheld exercise equipment, aerobic
equipment (treadmills, etc) and weight lifting equipment in all of Europe with the exception of the
U.K. and Republic of Ireland; men’s, women’s and children’s apparel in Chechnya, Belarus, Slovakia,
Serbia and Montenegro, Bosnia and Herzegovina, Croatia, Macedonia, Estonia, Lithuania, Ukraine,
Armenia, Azerbaijan, Uzbekistan, Tajikistan, and Georgia.
The new Everlast products produced by Globus Trading Group GmbH will be ready for shipment late
in the third quarter of this year and will be distributed through sporting goods retailers and
better department stores. George Q Horowitz, chairman and CEO of Everlast Worldwide Inc., said, “As
a result of this agreement, the Everlast brand has taken a giant step forward in its international
expansion program as we will now be in 101 countries. Our licensing program continues to gather
momentum due to the increased consumer awareness generated by our involvement with NBC’s ‘The
Contender’ reality-based television series as well as the appreciation for the uniquely American
character of the Everlast brand. In addition, through this agreement Everlast is now in a position
to offer an extensive array of products almost identical to those currently available in the U.S.
We will continue to explore additional international opportunities for new licensing agreements.”
Press Release Courtesy of PR Newswire
April 2005
